South Korean carmaker Kia has officially launched its flagship three row SUV the Kia Sorento in the Indian automobile market. Positioned as a premium family vehicle, the newly introduced SUV enters the market with an introductory starting price of 27.99 lakh rupees for the base trim and reaches up to 40.39 lakh rupees ex showroom for the top spec model. Built locally at the Anantapur facility in Andhra Pradesh, the Sorento brings a bold exterior stance featuring signature vertical LED headlights, a muscular front grille, and strong road presence.

Buyers can select between versatile six seater and seven seater layouts designed for maximum cabin comfort. The vehicle comes equipped with two distinct engine choices including a refined 2.2 litre diesel motor and an efficient 1.6 litre turbocharged petrol strong hybrid system. Kia has also provided an intelligent all wheel drive option on selected variants along with multiple terrain modes like snow, sand, and mud to handle challenging road trips with ease.

Tech Loaded Cabin And Comprehensive Safety Features

Step inside the spacious interior and the SUV greets passengers with dual 12.3 inch panoramic curved digital screens handling vehicle information and touchscreen multimedia. The cabin also includes segment leading comforts such as ventilated seats, dual zone climate control, an expansive panoramic glass roof, a premium sound setup, and integrated AI assistant capabilities to control connected car tasks hands free.

Safety remains a standout highlight for the new Sorento, which comes packed with ten airbags, electronic stability management, and Level 2 Advanced Driver Assistance Systems. These active radar assists offer blind spot monitoring, lane keep assist, forward collision avoidance, and adaptive cruise control for relaxed highway journeys. With competitive pricing and modern tech, the Kia Sorento stands ready to take on rivals like the Toyota Fortuner and Toyota Innova Hycross.