Bollywood superstar Shah Rukh Khan has officially announced his big entry into the live music world with a brand new festival called UNIFYD. This grand one day music and cultural event will take place on March 20, 2027 at Etihad Live on Yas Island Abu Dhabi.
For the very first time some of India biggest music icons will share one massive stage. The superstar headliners announced for the festival include romantic hitmaker Arijit Singh legendary singer Sonu Nigam and Punjabi music star Karan Aujla. Interestingly this will mark veteran singer Sonu Nigams first performance at a music festival. In total over 15 celebrated artists are scheduled to perform across multiple stages.
Curated by Shah Rukh Khan UNIFYD is produced by DYAVOL Live and District in partnership with Abu Dhabi Department of Culture and Tourism. Speaking about the launch SRK shared that music has an extraordinary power to bring people together just like movies. He promised fans a grand show filled with high energy and unforgettable musical performances. While the inaugural edition will host fans across the Middle East and South Asia organisers plan to take the UNIFYD festival to major international cities in the future. General ticket sales for the Abu Dhabi show will go live on October 20 2026.
