Cupertino, California Apple has officially announced its annual special event for September 9, 2026, where the tech giant will unveil its next generation smartphone lineup. Viewers across India can stream the global broadcast live starting at 10:30 PM IST through Apple's official website and YouTube channel.

The highlight of the event will be the iPhone 18 Pro Max, which introduces major performance and hardware upgrades. The flagship device is powered by Apple’s new A20 Pro processor built on a 2 nanometer architecture, delivering higher computational speeds while lowering battery consumption. It also debuts a variable aperture main camera system that provides professional control over physical light input and depth of field. Furthermore, an enlarged battery paired with an LTPO+ display extends daily runtime, while 12GB of unified RAM ensures smooth local processing for Apple Intelligence AI features.

In India, baseline pricing for the flagship iPhone 18 Pro Max is expected to start near ₹1,54,900 due to global component costs. Official pre orders are projected to open later in the week following the keynote presentation, with retail availability expected shortly after.