Launched in January 2026, Swaadly is a fast growing Indian peanut butter brand thoughtfully started by popular educator Prashant Kirad . In a massive win for healthy snacking, his clean label peanut butter brand, Swaadly has crossed 1 lakh orders within just six months of its January 2026 launch. Co founded alongside Sonal and Arpit, this bootstrapped Indian startup is changing how young students and families eat every day.
Unlike traditional fitness products aimed only at gym goers, Swaadly focuses on everyday consumers. The brand provides 100% natural, high protein nutrition made from slow roasted, stone ground peanuts. It strictly contains zero palm oil, zero refined sugar, and zero artificial preservatives. Each jar offers around 26g of natural protein along with rich dietary fiber, coming in handy 500g and 1kg packs. The delicious chocolate variants have become an instant favorite, driving nearly 90 percent of all sales!
Instead of spending heavily on expensive marketing, Swaadly relies on a community driven model. It builds directly on the trust Prashant Kirad established with millions of students over the years. To make online shopping super easy, the brand introduced free delivery from day one for early customers.
Currently, Swaadly delivers to over 19,000 PIN codes across India through its official website, Amazon, and quick-commerce apps like Blinkit. With clean ingredients and simple, honest nutrition, Swaadly is rapidly proving that eating healthy can be both tasty and super affordable for India's youth.
