In a remarkable success story, Vanshika Mittal from Ludhiana has turned a small hobby into a massive multi crore business. It all started in 2023 when Vanshika hand crafted a crochet flower bouquet for a friend using skills learned from her grandmother. Starting with an initial investment of just ₹1,000, she earned ₹30,000 in her very first month by selling her unique designs on Instagram.
Seeing huge demand, Vanshika officially launched her lifestyle and gifting brand, Floreal , in 2024. The business grew rapidly, bringing in ₹1.28 crore in its first year and crossing ₹4 crore in sales in the second year, taking total revenues to ₹5.28 crore in just two years. Taking another big step, Vanshika appeared on Shark Tank India Season 5. Impressed by her strong performance and projected ₹6 crore revenue target, investors Pratham Mittal and Mohit Yadav invested ₹1 crore for an 8% equity stake.
Today, Floreal operates out of a three-story warehouse in Ludhiana, processing nearly 700 orders every day. Interestingly, around 60% of their total sales come directly through quick commerce platform Blinkit, alongside their website and Instagram page.
Beyond financial numbers, Floreal is making a big social impact. The startup provides flexible work from home employment to more than 300 women artisans across India, giving them financial independence while keeping traditional Indian needlecraft alive.
