Tech major ASUS India has officially appointed Rajiv Talreja, a leading MSME expert and founder of Quantum Leap, as the mentor for its Micro, Small, and Medium Enterprises (MSME) segment. This strategic partnership focuses on guiding business owners to upgrade from standard retail consumer laptops to purpose built, business grade hardware through the ASUS Expert Series lineup.
Many small business owners in India currently use consumer laptops, unaware of specialized business PCs designed to meet enterprise demands. ASUS aims to bridge this gap by encouraging entrepreneurs to treat technology as a long term growth investment rather than an operational expense.
This marks Rajiv Talrejas first official brand partnership in his 20year career. He revealed that he previously declined all brand endorsements but chose ASUS because the brand asked what small businesses actually need instead of dictating to them. Before formalizing the deal, Talrejas team stress tested and used ASUS Expert Series machines within their own organization for over a year to verify their performance.
As part of his dual role, Talreja will build an educational platform for business leaders while serving as a direct feedback link between Indian MSMEs and ASUS product management teams. The ASUS Expert Series PCs are engineered to lower the total cost of ownership and reduce downtime. Key features include enterprise level security, military grade durability, dedicated technical service, and on device AI capabilities on select high end models like the ExpertBook Ultra.
