Social media platform X (formerly Twitter) has made a major move to attract more premium users by cutting its subscription charges significantly. This price reduction comes as part of the company latest effort to widen access to exclusive features and boost user engagement.
New Pricing Structure Across Devices
The revised pricing is especially beneficial for users subscribing through the web. The monthly web-based subscription to the Premium plan has dropped from ₹650 to just ₹350. Annual plans have also been revised downward, going from ₹6,800 to ₹3,650. This brings a total discount of up to 48%, making it far more affordable for users in India.
Meanwhile, subscription prices via Android and iOS platforms remain relatively higher. The monthly mobile subscription now costs ₹470, while the annual plan is available at ₹4,350. The difference reflects platform fees and commissions charged by app stores.
More Affordable Access to X Premium Subscription Features
The Premium plan offers several advanced tools including the coveted blue checkmark. Longer post length, reduced ads, monetization opportunities, editing capabilities, and access to the platform’s enhanced algorithm. With this price drop, more users are expected to explore these benefits without financial hesitation.
Additionally, X offers the Premium+ plan and a Basic plan to cater to different user needs. Premium+ provides an ad-free experience and full access to all features, while the Basic plan includes essential upgrades like editing and longer posts at a lower cost.
Strategy Behind the Price Drop
The platform decision to cut prices could be part of a broader strategy to regain user trust, expand its creator ecosystem, and increase overall engagement. By making X Premium Subscription features more accessible, X aims to compete more aggressively with other social media platforms offering monetization options and exclusive tools.
This pricing update is expected to significantly increase premium subscriptions in India, especially among small businesses, influencers, and content creators looking to maximize their reach and revenue potential.
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