In the evolving landscape of Indian fashion, Women Like U (WLU) has emerged as a transformative force, redefining workwear for professional women. Founded in 2019 by Shrijal Dave and Zoheib Jilani, this Bangalore-based brand caters to a longstanding market gap—stylish, comfortable, and well-fitted office attire specifically designed for Indian women. By seamlessly blending traditional aesthetics with contemporary designs, WLU empowers women to express their individuality and confidence in professional settings.
The Birth of Women Like U
The inspiration behind Women Like U was simple yet powerful—the realization that professional women in India struggled to find workwear that was both fashionable and comfortable. Traditional options were often too formal, stiff, or unsuitable for everyday office environments. Western office wear, while available, frequently lacked sizing options that suited Indian body types.
Shrijal Dave, coming from a background in fashion and business, identified this challenge and envisioned a brand that would address it. Partnering with Zoheib Jilani, they built Women Like U to provide workwear that balances professionalism with style, offering clothing that is both functional and elegant.
Product Range and Design Philosophy
Women Like U’s product portfolio covers a wide array of workwear essentials, including dresses, co-ord sets, tunics, and office-ready staples. The brand’s design philosophy is anchored in key principles:
- Premium Quality Fabrics: The brand emphasizes the use of high-grade materials to ensure durability and comfort throughout the workday.
- Elegant and Contemporary Designs: WLU crafts clothing that is professional yet stylish, allowing women to feel confident while maintaining workplace appropriateness.
- Inclusive Sizing and Customization: Women Like U offers a diverse range of sizes, with customized fitting options to accommodate various body types.
By adhering to these principles, Women Like U not only enhances the aesthetic appeal of workwear but also boosts the confidence of the women wearing it.
Financial Growth and Market Expansion
Since its launch, Women Like U has demonstrated impressive financial growth, underscoring the demand for its offerings. The company’s revenue trajectory is noteworthy:
- FY 2022-23: Achieved revenues of ₹34 lakh.
- By September 2023-24: Revenue surged to ₹5 crore.
- Projected End of FY 2024: Expected to cross ₹11 crore.
These numbers highlight the brand’s successful market penetration and the strong resonance of its workwear among professional women in India.
Shark Tank India Experience and Investment Deal
Women Like U’s innovative approach caught the attention of investors on Shark Tank India Season 4, Episode 20. During their pitch, founders Dave and Jilani sought ₹1 crore for a 2% equity stake, valuing the company at ₹50 crore.
The pitch led to a deal with Aman Gupta, co-founder of boAt, who offered ₹1 crore for 3% equity. Along with a 2% royalty until the investment amount was recovered. This strategic investment not only provided WLU with financial backing but also positioned it for accelerated growth and expansion under Aman Gupta’s mentorship.
Customer-Centric Approach and Strong Brand Loyalty
At the heart of Women Like U’s success is its commitment to customer satisfaction. The brand actively researches size preferences, style trends, and professional needs to create clothing that resonates with modern working women.
Women Like U also offers personalized shopping experiences, where clients can receive consultations to find styles that suit their body type and professional roles. This attention to detail has fostered a loyal customer base that appreciates WLU’s blend of comfort, style, and practicality.
One of WLU’s customers shared, “This brand is diverse and inclusive in all senses. They cater to women of all sizes, shapes, and ethnicities. I love their monokinis, cover-ups, and co-ords. Their customer service is impeccable, and the owner is always ready to consult on sizing and style needs.”
Such testimonials highlight how Women Like U is making a lasting impact by focusing on the needs of its audience.
Challenges and Strategic Improvements
Despite its success, Women Like U has faced branding and market positioning challenges. During its Shark Tank India pitch, some investors expressed concerns about the brand name and logo. Suggesting that they might not effectively communicate the company’s mission or appeal broadly to the market.
Acknowledging this feedback, Women Like U has initiated steps to refine its branding strategy, ensuring that its visual identity aligns with its values and resonates with a wider customer base. This proactive approach showcases the founders’ commitment to continuous improvement.
Competitive Landscape in Women’s Workwear
The workwear segment for Indian women is experiencing a surge in demand, with several brands stepping into the space. Competitors such as Aachho, Office & You, Indyvarna, and Biba have introduced their workwear lines, each targeting different segments of the market.
- Aachho focuses on blending traditional Indian prints with contemporary silhouettes.
- Office & You offers formal office attire designed specifically for Indian professionals.
- Indyvarna and Biba cater to semi-formal and ethnic workwear preferences.
Despite this competition, Women Like U distinguishes itself with customization options, premium fabrics, and deep insight into the wardrobe needs of Indian working women. This differentiation has been instrumental in carving out a loyal customer base and sustaining growth.
Future Roadmap and Expansion Plans
Looking ahead, Women Like U aims to expand its product range, enhance its e-commerce presence, and enter international markets. The brand’s future strategies include:
- Introducing New Categories: Exploring accessories and footwear that complement its workwear offerings.
- Expanding into International Markets: Tapping into overseas demand for high-quality, customized women’s workwear.
- Strengthening Online and Retail Presence: Increasing investments in digital marketing, improving e-commerce logistics, and potentially opening offline stores.
By implementing these strategies, Women Like U aspires to solidify its leadership position in the women’s professional apparel industry while continuing to empower women through fashion.
Final Thoughts
Women Like U stands as a game-changer in the Indian workwear market, filling a crucial gap with stylish. Comfortable, and professional attire designed specifically for working women. Through a customer-centric approach, innovative designs, and strategic growth initiatives, the brand has positioned itself as a leading name in women’s office fashion.
Its journey on Shark Tank India, securing a deal with Aman Gupta, further validated its potential for expansion. As Women Like U navigates the competitive landscape and explores future opportunities, its mission remains clear. To empower professional women by providing them with workwear that blends style, comfort, and confidence.
With its commitment to quality and continuous innovation, Women Like U is poised for even greater success in the coming years. Making a lasting impact on the professional wardrobe choices of Indian women.
