Bollywood actor Ranveer Singh has taken a bold step into the spirits business by launching his own vodka brand, RANGEELA. This fresh, homegrown vodka comes under the premium-spirits arm of ABD Maestro Pvt. Ltd., part of Allied Blenders & Distillers (ABD). Ranveer does not just endorse the product he stands as its Co-Founder and Creative Partner, shaping the brand identity and vision.
RANGEELA Vodka strikes a distinct chord from many Indian spirits. RANGEELA vodka undergoes triple distillation and platinum chill-filtration to ensure smoothness and clarity. The first launch happened in Maharashtra at a price of ₹2,400 for a 750 ml bottle. ABD Maestro plans to roll out the vodka next in Goa, West Bengal and major markets across North India. Ranveer calls RANGEELA a spirit that celebrates colour, energy and expressive living. His vision focuses on people who love to celebrate life boldly unafraid to stand out, be heard, and embrace their individuality. The brand aims to echo India’s vibrant culture, youthful energy and growing appetite for premium-quality drinks.
The brand targets a new generation of drinkers who appreciate global cocktail culture and want more than just a safe, predictable bottle. Its versatility makes it ideal for smooth shots or creative cocktails ranging from classic mixes to Bollywood-flavoured drinks with Indian flair. Yet the launch stirred debate. Some critics pointed to a perceived contradiction: Ranveer had earlier backed a health-oriented protein brand. The new venture has sparked commentary around that shift. Despite the chatter, many see RANGEELA as a carefully calculated play a way to tap into India’s fast-evolving liquor market and rising cocktail culture among young adults. More than just another celebrity-endored product. RANGEELA Vodka reflects Ranveer desire to influence trends beyond cinema to shape how modern India celebrates, socialises and expresses itself. Now available in Maharashtra, with wider release coming soon. RANGEELA Vodka aims to pour that vibrancy into bottles across the country.
