Prada has once again managed to get everyone talking this time, not with a handbag or a runway show, but with a Prada safety pin. The Italian fashion house recently introduced a metal safety pin style brooch priced at around ₹69,000 ($775), sparking a storm of amusement and disbelief online. A simple gold-toned metal pin wrapped with colored thread, completed with Prada small triangle charm. It looks like something you could find in a craft box, yet it’s being sold as a high-fashion statement. That contrast is exactly what’s dividing opinion while some see it as conceptual art, others see it as absurdity disguised as luxury.
Critics and fans alike have flooded social media with reactions ranging from mockery to fascination. Comments like “my grandma could make this” or “DIY fashion at Prada prices” reflect a growing skepticism about what high-end fashion really sells craftsmanship, creativity, or simply the brand name.
Still, Prada move isn’t accidental. In many ways, it’s a deliberate commentary on how far fashion has come from practicality. This Safety Pin brooch, stripped down to its most basic form, challenges the idea of value itself. It’s not about the material or labor it’s about symbolism. Owning a Prada safety pin brooch isn’t about utility it’s about identity, exclusivity, and the story it tells. Whether you see it as clever satire or a luxury gone tone deaf, one thing’s certain, Prada knows how to make even a safety pin headline-worthy.
