Sekhar Kammula’s much talked about thriller Kuberaa, featuring Tamil star Dhanush in the lead, has garnered strong acclaim and box office collections in Telugu speaking regions. Despite being simultaneously shot in Tamil and Telugu, its reception in Tamil Nadu fell significantly short of expectations.
Word of Mouth Not Translating to Ticket Sales
Speaking on the disparity, Kammula stated that audience buzz in Tamil has been encouraging, but sales haven’t followed through. “The word of mouth is strong, but it is not converting into box office,” he admitted, expressing hope that Tamil collections would catch up to Telugu numbers.
Praise for Dhanush Stellar Performance in Kuberaa
Praising Dhanush’s role, Kammula called his portrayal of a beggar both courageous and heartfelt. He added that he expected native Tamil audiences to readily connect with the performance and the story itself, hoping its special narrative would break the barrier and drive ticket sales in Tamil Nadu.
Director Committed to Understanding the Tamil Market
Kammula acknowledged the need for deeper introspection to understand what failed to ignite the Tamil box office. He emphasized that despite positive feedback, domestic Tamil audiences hadn’t turned up in expected numbers. He believes analyzing those reasons will be essential for future projects.
Final Take of Kuberaa
Despite its strong narrative, star power, and critical reception, Kuberaa highlights the unpredictability of regional markets even when backed by a pan-Indian cast. Kammula transparency in addressing the gap between acclaim and commercial success shows awareness. The eyes are now on how well the film stabilizes in its second week and how these insights shape the director’s next move.
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