Samsung has officially announced that its much-anticipated Galaxy Unpacked event will take place on July 9. 2025, in Brooklyn, New York. Set to begin at 10 AM ET, the event will showcase the next phase of innovation in foldable smartphones, wearables, and AI-powered technology. Pre-orders are already live in selected markets, offering early access incentives and bonus credits.
“Ultra Unfolds” Sets the Tone
The event’s tagline, “Ultra Unfolds,” suggests that Samsung is gearing up to unveil a premium foldable device—possibly a new Galaxy Z Fold Ultra. This marks a shift in how Samsung is positioning its foldables, aiming to push them further into the mainstream premium category.
Devices Expected at Launch
Among the highlights is the anticipated Galaxy Z Fold 7. Rumored to feature an 8.2-inch inner display, a compact 6.5-inch cover screen, and an ultra-slim 4.5mm profile. “Samsung is likely to power the device with the latest Snapdragon 8 Elite processor and equip it with a powerful 200MP camera. The company may also launch the Galaxy Z Flip 7 with a 6.8-inch main display and a larger 4-inch cover screen. Additionally, it could introduce a budget-friendly Galaxy Z Flip 7 Fan Edition.Targeting users who want foldable at a lower price point.
New Wearables Joining the Line-Up
Samsung is also expected to refresh its smartwatch portfolio with the Galaxy Watch 8 series. This could include a standard model, a classic variant with a rotating bezel, and a rugged Watch Ultra aimed at adventure-focused users. Additionally, there are hints of new earbuds and even an XR headset prototype under the project name “Moohan.”
Galaxy AI at the Core
Artificial Intelligence will play a significant role in this year’s unveiling. Samsung plans to enhance its entire product ecosystem with Galaxy AI, making devices more responsive and intuitive. From personalized user experiences to smarter multitasking, AI will be integrated deeply into both hardware and software.
“Samsung aims to redefine premium mobile experiences with its July 2025 event. The company plans to unveil sleek foldables, powerful AI features, next-gen wearables, and immersive technology. With Galaxy Unpacked, Samsung promises to deliver its most advanced lineup yet. The ‘Ultra’ branding sends a clear message—it reflects the company’s vision for the future of mobile innovation.
