Indian YouTube sensations Fukra Insaan (Abhishek Malhan) and Triggered Insaan (Nischay Malhan) recently launched their new brand, Fokus. However, the brand is already facing backlash from the internet, with many calling it a ripoff of WWE superstar Logan Paul’s popular energy drink brand, Prime.
The Launch of Fokus
Fukra Insaan and Triggered Insaan, both well-known for their engaging YouTube content, have amassed millions of followers across social media. Their influence extends beyond entertainment, and their new venture into the business world with Fokus showcases their intent to expand their brand presence. The website for Fokus, highlights its offerings, though details about the exact nature of the product line remain somewhat vague.
Internet Reactions and Controversy
According to a recent article by the Times of India, the launch of Fokus has sparked widespread debate among fans and critics alike. Many social media users have pointed out stark similarities between Fokus and Logan Paul’s Prime, from the branding to the product’s overall positioning. Prime, co-founded by Logan Paul and KSI, has gained massive popularity in the sports and energy drink market.
The backlash on social media has led to the term “Sasta Prime” (cheap Prime) trending, with netizens ridiculing Fokus for allegedly being a low-cost imitation of Prime. Some users have shared side-by-side comparisons of the branding and packaging, further fueling the debate on whether Fokus is truly original or merely a rebranded version of an already established international product.
Fukra Insaan’s Response
Despite the criticism, Fukra Insaan has remained vocal about his passion for Fokus, emphasizing that the brand is his independent vision and not an imitation of any existing product. Supporters of the Malhan brothers have also come to their defense, stating that entrepreneurship is about innovation and competition, and that comparisons are inevitable in any industry.
The Road Ahead for Fokus
While Fokus is currently facing scrutiny, it remains to be seen how the brand will perform in the market. The power of social media and the dedicated fanbase of Fukra Insaan and Triggered Insaan could help propel Fokus to success, despite the initial controversy. If the brand can carve out a unique identity and differentiate itself from Prime, it may still emerge as a strong player in the beverage or lifestyle industry.
With growing competition in influencer-led brands, the journey will be closely watched by fans and critics alike. Whether it rises above the controversy or succumbs to the backlash will depend on how the brand evolves in the coming months.
