In the picturesque landscapes of Jammu & Kashmir, a region known for its stunning beauty and pristine environment, urban mobility has long been a challenge. Traffic congestion, air pollution, and the growing demand for sustainable solutions have become increasingly pressing issues. Enter Curve Electric, an innovative startup that is transforming urban transportation through sustainable, eco-friendly electric bikes. Founded by Zubair Ahmed Bhat and Sheikh Yameen, Curve Electric has introduced Jammu & Kashmir first public e-bike sharing system, offering a much-needed alternative to traditional fuel-powered vehicles. The startup goal is to reduce traffic congestion, cut down on pollution, and provide affordable, sustainable transportation solutions to local commuters. With the success of its e-bike service, Curve Electric has also garnered attention on Shark Tank India Season 4, where it showcased its potential to revolutionize urban mobility in the region.
The Vision Behind Curve Electric
- Curve Electric was founded by Zubair Ahmed Bhat and Sheikh Yameen, two passionate entrepreneurs who recognized a significant gap in the transportation market in their home state of Jammu & Kashmir. Both founders had strong backgrounds in technology and sustainability and shared a vision of developing an electric bike-sharing platform that would make eco-friendly transportation options easily accessible.
- Before starting Curve Electric, Zubair and Yameen were concerned about the environmental impact of conventional vehicles, which contribute significantly to air pollution and carbon emissions. They believed that transitioning to electric mobility could drastically reduce the ecological footprint of the region while providing an affordable and convenient alternative for daily commuters. With this mission in mind, Curve Electric was born, focusing on sustainability, urban mobility, and reducing traffic congestion by promoting electric vehicles, specifically e-bikes.
Innovative Business Model
Curve Electric operates a user-friendly bike-sharing platform where customers can rent electric bikes for short trips across the city. The bikes are available at designated docking stations, and users can unlock and rent them via a mobile app, making it convenient for people to access them whenever needed. The bikes are equipped with modern technology, ensuring a smooth and comfortable ride for commuters.
Key Features of the Model:
- Affordable Pricing: Rides start at just Rs.10, making them accessible to the average commuter.
- Eco-Friendly Design: The bikes are designed with sustainability in mind, reducing dependence on fuel-powered vehicles.
- Flexible Payment Options: Users can pay based on time or distance travelled, adding convenience.
This model not only solves urban transportation problems but also increases awareness about sustainable living. Through their bike-sharing program, Curve Electric encourages individuals to shift away from gas-guzzling cars to a cleaner, more efficient mode of transport, playing a crucial role in combating climate change.
Impact and Achievements
Since its inception, Curve Electric has made impressive strides in both technology and environmental sustainability. The company has facilitated over 55,000 rides, covering a distance of more than 7.20 lakh kilometers. By making electric bikes available to the public, the startup has helped prevent over 145 metric tonnes of carbon emissions—equivalent to planting more than 7,200 trees.
Key Achievements:
- Traffic Reduction: E-bikes have alleviated congestion, especially in urban areas.
- Environmental Impact: Significant reduction in carbon footprint.
- Growing Popularity: Increased adoption of EVs in the region, setting a precedent for future mobility solutions.
Shark Tank India Appearance
In January 2025, Curve Electric made its debut on Shark Tank India Season 4. The founders pitched their e-bike-sharing platform to the Sharks, seeking an investment of Rs.50 lakh for a 5% equity stake, valuing the company at Rs.10 crore. Their pitch highlighted the growing demand for sustainable urban mobility solutions and demonstrated how their electric bikes provide an effective solution to traffic congestion and pollution.
Investment Outcome:
- Investor Interest: Kunal Shah and Vineeta Singh showed concern over low margins, while Anupam Mittal and Aman Gupta saw potential in the idea.
- No Deal Closed: Despite not securing funding, the valuable feedback helped the founders refine their strategy.
- Brand Visibility: The show provided massive exposure, boosting credibility and market traction.
Future Prospects
Looking ahead, Curve Electric has ambitious plans to expand its reach and increase the adoption of electric mobility. The company aims to extend operations to 10 more locations in the coming years, focusing on cities in the Himalayan region.
Key Expansion Plans:
- Enhancing Fleet: More e-bikes with improved battery life and features for different consumer segments.
- Smart Charging Stations: Development of advanced charging infrastructure.
- Strategic Partnerships: Collaborating with government bodies, environmental organizations, and corporations to promote e-mobility.
Conclusion
Curve Electric is redefining urban commuting by offering an innovative, sustainable, and cost-effective alternative to conventional transportation. With its strong focus on eco-friendly mobility, accessibility, and smart technology, the startup is paving the way for a cleaner and more efficient transport system in Jammu & Kashmir and beyond. While their journey on Shark Tank India did not result in an investment, the insights and exposure gained have set them on a path to even greater success.
As cities across India look toward sustainable mobility solutions, Curve Electric stands at the forefront of this transformation, proving that green transportation is not only viable but also essential for the future.
