Launched in 2012, Bewakoof has quickly risen to become one of India leading e-commerce platforms for trendy, affordable fashion. The platform, offering a wide range of clothing, accessories, and personalized products. Has captured the attention of young adults looking for budget friendly yet stylish fashion. The website is particularly popular among millennials and Gen Z shoppers who value both affordability and individuality.
The Founders and Evolution of Bewakoof
Bewakoof was founded by Prabhkiran Singh and Sandeep Sharma, two ambitious entrepreneurs with a vision to transform the Indian fashion retail landscape. Before launching Bewakoof, Singh, an alumnus of IIT Bombay, and Sharma, with his experience in the e-commerce space. Decided to focus on a niche market young adults who were on the lookout for affordable, fashionable, and often quirky clothing.
The name “Bewakoof,” meaning “fool” in Hindi, was chosen to represent the company rebellious spirit, targeting individuals who are not afraid to break away from the ordinary. The founders wanted to offer products that would resonate with free spirited individuals defying traditional fashion standards. What began as a small startup focused on selling humorous T-shirts has since expanded into a broad catalog, attracting millions of loyal customers.
Product Range and Categories
Bewakoof Online Store diverse product offerings make it a popular one stop shop for fashionable clothing and accessories. The online store provides a variety of options across different categories, ensuring that there’s something for everyone. Here is a look at the main product categories available:
- Men’s Apparel: Bewakoof men collection includes a variety of stylish options such as T-shirts, hoodies, joggers, shorts, shirts, and jackets. These items feature playful prints, graphic designs, and contemporary cuts, perfect for young men looking to stand out.
- Women’s Apparel: The women section offers a wide range of clothing, including trendy tops, dresses, skirts, leggings, and ethnic wear. Whether customers are looking for casual, formal, or evening wear, Bewakoof has designs that cater to different tastes.
- Accessories: Bewakoof also offers an extensive selection of accessories, such as phone covers, bags, wallets, sunglasses, and jewelry. These accessories complement the clothing range and provide an additional way for customers to personalize their outfits.
- Official Merchandise: A highlight of Bewakoof product range is its collection of official merchandise. The store features products based on popular TV shows, movies, and pop culture. These items, including T-shirts and hoodies, are particularly attractive to fans of various franchises.
- Plus-Size Clothing: Bewakoof is committed to inclusivity and offers a dedicated section for plus size clothing. The collection ensures that customers of all body types have access to fashionable, comfortable, and well-fitting apparel.
- Sneakers and Footwear: Bewakoof footwear collection includes stylish and comfortable sneakers, perfect for everyday wear. With a range of colours and styles, customers can complete their outfits with trendy footwear.
- Personalization: Bewakoof allows customers to personalize clothing and accessories. This customization option has become especially popular among the youth, allowing them to express their personalities through unique designs.
The Shopping Experience With Bewakoof Online Store
Bewakoof is known for its user friendly online shopping experience. The website and phone app are designed to make browsing, selecting, and purchasing products as easy as possible. The platform also offers several features that enhance the shopping experience:
- Multiple Payment Methods: Bewakoof supports various payment options, including credit/debit cards, net banking, digital wallets, and cash on delivery (COD), giving customers flexibility during checkout.
- Free Shipping: Many items come with free shipping, and the platform ensures that deliveries are prompt and hassle free.
- Returns and Exchanges: Bewakoof offers a customer-friendly return and exchange policy, which allows customers to return or exchange products within a specified period. This service enhances customer satisfaction and encourages repeat purchases.
- Regular Discounts: The company runs frequent promotions and sales events, such as seasonal discounts, clearance sales, and special offers during festivals and public holidays.
Customer Feedback and Reviews
Customer reviews on Bewakoof Online Store reflect mixed opinions, with many users praising the company affordability, product design, and overall shopping experience. On review platforms like MouthShut, Bewakoof has garnered positive feedback for offering trendy designs at affordable prices. But some customers have raised concerns about the quality of fabric and sizing inconsistencies.
Bewakoof has an overall rating of 3.9 out of 5 stars on Site jabber, based on customer feedback. While many customers appreciate the company trendy collections and customer service, others have expressed dissatisfaction with delayed deliveries and product quality. Despite these complaints, Bewakoof remains one of the most popular e-commerce platforms in India for fashion.
Bewakoof Marketing Strategy
Bewakoof has mastered the art of digital marketing and company engagement. The company uses humour, relatability, and social consciousness in its campaigns. Connecting with its target audience through witty advertising and digital content. The company frequently collaborates with influencers, celebrities, and online content creators to promote its products.
The company has a strong presence on social media platforms like Instagram, Facebook, and Twitter, where it interacts with its community, runs contests, and shares customer stories. Bewakoof ability to connect with the youth through social media has significantly contributed to its growth and success.
Bewakoof Financial Growth
Since its inception, Bewakoof has seen impressive financial growth. As of 2023, the company has crossed the milestone of Rs. 200 crore in annual revenue. This remarkable success can be attributed to the company extensive reach, strong digital presence, and ability to tap into a growing e-commerce market in India. Bewakoof revenue growth also reflects its growing customer base and the increasing popularity of online shopping among young Indians.
The company has also attracted investment from prominent venture capital firms, which has allowed it to expand its offerings and improve its customer experience.
Bewakoof Online Store Commitment to Sustainability
- In line with global fashion trends, Bewakoof has taken steps to incorporate sustainability into its operations. The company is committed to using eco friendly materials in its clothing range and adopting environmentally friendly packaging. Bewakoof initiative to use sustainable fabrics and recyclable materials for packaging aligns with its growing customer base’s demand for more ethical and environmentally responsible fashion.
- Bewakoof has established itself as one of the leading e commerce platforms in India, offering a wide range of trendy, affordable, and stylish products. With its unique company identity, commitment to affordability, and customer centric approach, Bewakoof has gained a strong following among young adults in India. The company’s founders, Prabhkiran Singh and Sandeep Sharma, have successfully created a company that is both unique and relatable to today’s youth.
