The entertainment powerhouse Balaji Telefilms has taken a surprising but strategic turn. The company launched AstroVani by Balaji a premium astrology app aiming to combine tradition with technology in a way that fits modern lifestyles. With AstroVani users get access to daily horoscopes, life-guidance and live one-on-one consultations with verified astrologers, numerologists and palmists. The app covers wide areas: career, relationships, health, family matters basically, the usual questions people often want clarity on.
According to the company, AstroVani aims to deliver a smooth, ad-free and privacy-first experience. The idea is to reimagine astrology in a credible, digital format that feels authentic yet convenient appealing to a generation that values both meaning and ease. Commenting on the launch, Ektaa R Kapoor, Founder and Joint MD of Balaji Telefilms, said that astrology has been a guiding force in her life. She described AstroVani as a long-cherished vision meant to help people across India access reliable guidance. Sanjay Dwivedi, Group CEO, added that this move represents a broader push into spirituality-tech a way for Balaji to expand beyond entertainment and reach into everyday relevance for users.
In less than two weeks since the debut, AstroVani (now rebranded as Balaji Astro Guide) recorded heavy traction. The decision to rename follows reports of multiple third-party apps using similar names a move meant to cut confusion and reinforce brand clarity. The rapid adoption signals demand for credible, culturally grounded yet digitally accessible spirituality apps in India. As the media and entertainment industry faces pressure, ventures like this could mark a turning point for firms diversifying beyond traditional content formats. For users, it offers a new way to seek guidance without sacrificing convenience. For the company, it represents a bet on the evolving spirituality-tech space as a new source of engagement and revenue.
