Rapido has taken a bold leap beyond bike-taxi and logistics services with the launch of its new food delivery platform, Ownly. The company unveiled the app in Bengaluru, pitching it as a fairer and more transparent alternative to existing players like Swiggy and Zomato. Ownly follows a zero-commission model for restaurants. Meaning eateries will no longer have to share a cut of their earnings with the platform. This single decision changes the economics of food delivery entirely. Restaurants keep full control of their margins, while customers see prices that match what they would pay in person no inflated menu rates or hidden delivery markups.
The app also promises to display “offline” menu prices, ensuring users are not paying extra for convenience. By eliminating commission structures and opaque service charges, Ownly aims to bring back trust between restaurants, customers, and delivery platforms. Rapido move comes at a time when the food delivery industry is under growing criticism for squeezing restaurant profits and raising end-user prices. Many small and mid-sized restaurants have long voiced frustration over high commissions and advertising costs that erode their earnings. Ownly steps in as a challenger to that system, claiming to restore balance through transparency and affordability. Executives at Rapido said the app was designed with a restaurant-first approach, focusing on long-term sustainability rather than short-term profit. The platform also integrates with Rapido existing fleet network, giving it a logistics advantage right from day one.
If Ownly model succeeds in Bengaluru, it could set a new benchmark for how food delivery works in India. A zero-commission structure, combined with real menu prices, could push the entire industry toward fairer practices. What this move really signals is a shift from aggressive revenue tactics to a more equitable ecosystem. One where customers save money and restaurants finally earn what they deserve. Rapido is betting big that fairness can be the next big disruption in food tech.
