Kajol’s mythological horror thriller Maa opened to strong interest, earning ₹4.65 crore on its first day. Weekend collections remained robust, with ₹6 crore on Day 2 and approximately ₹6.71‑7 crore on Day 3—bringing its total to around ₹17–17.4 crore after three days (hindustantimes.com).
Day 4 Sees Steep Monday Drop
On its fourth day (Monday), Maa witnessed a steep 64% decline, earning just ₹2.5 crore. This brought the total four-day net collection to approximately ₹20.15 crore.
DayCollection (₹ crore)
Day 1 ~4.65
Second Day ~6.00
Third Day ~6.71
Fourth~ 2.50
Total ~20.15
Occupancy Levels Reflect Weak Weekday Performance
Monday’s Hindi-language occupancy was around 12.7%, with notable variance across metro cities—higher in Chennai (21%) and lower in Hyderabad (7.3%). This dip underscores the post-weekend slowdown typical of niche-genre films.
“Maa” Market Reaction and Survival Strategy
While the opening weekend demonstrated substantial pull—largely driven by Kajol’s star power, mythological theme, and backing from Ajay Devgn Films—the sharp weekday drop raises concerns. The film now needs to stabilize daily earnings between ₹2–3 crore through Friday to reach a respectable first-week total.
Budget Constraints and Profitability Challenges
With an estimated production budget of ₹50–60 crore, Maa faces high hurdles to reach break-even. It must rely on robust overseas, satellite, and digital platform revenues to bridge the gap—especially given the current domestic trend. Even with roughly ₹20 crore net earned so far, further weekday gains are crucial.
Can ‘Maa’ Maintain Momentum?
The trend places emphasis on Maa’s ability to hold steady during the weekdays. While Monday’s decline is sharp, the film’s fate may hinge on sustained niche audience appeal, regional support, and effective promotions. If weekend-level collections cannot rebound, profitability will depend heavily on alternate revenue streams.
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