Toyota is all set to expand its SUV lineup with an exciting new addition — the Toyota Land Cruiser FJ, a model that promises the rugged appeal of the legendary Land Cruiser at a price point more accessible to the average consumer. Slated for a global debut in 2026, the Land Cruiser FJ is already being dubbed the “Affordable Fortuner” due to its styling, features, and off-road capabilities. Here’s everything we know so far.
What is the Toyota Land Cruiser FJ?
Toyota is developing the Land Cruiser FJ as a mid-size SUV that combines off-road performance, modern design, and affordability. Drawing inspiration from the iconic Land Cruiser lineup, the FJ targets a more budget-conscious audience while retaining the brand’s rugged legacy.With growing demand for adventure-ready vehicles that don’t break the bank, Toyota aims to position this SUV below the Fortuner but with comparable ruggedness and appeal.
Built on the IMV 0 Platform
Toyota will build the Land Cruiser FJ on its new IMV 0 platform, which is already used in the recently launched Hilux Champ. This platform is known for its versatility and cost-efficiency, allowing Toyota to manufacture various body types and sizes. The IMV 0 is especially suitable for developing markets where pricing plays a crucial role in buying decisions.
This new SUV will likely share a lot of its core components with other Toyota models in the IMV lineup, helping keep production costs low — and ultimately, the price tag more affordable for consumers.
Design Inspired by the Icons
The design of the upcoming Land Cruiser FJ takes cues from two iconic Toyota vehicles — the original FJ Cruiser and the new Land Cruiser Prado. Expect a boxy, retro-modern look with muscular styling, prominent fenders, and either round or square LED headlamps depending on the variant. A chunky C-pillar and tall stance will give it a robust, SUV-ready presence on the road.
Early images suggest it will resemble the Compact Cruiser EV concept, with design elements like roof rails, a tailgate-mounted spare wheel, and off-road tires completing the look.
Expected Dimensions
The Land Cruiser FJ is likely to measure around:
- Length: 4,550 mm
- Width: 1,830 mm
- Height: 1,860 mm
- Wheelbase: 2,750 mm
This makes it slightly smaller than the Toyota Fortuner but larger than compact crossovers like the Corolla Cross. These dimensions place it in a sweet spot — big enough to command presence and offer space, yet compact enough to remain maneuverable in cities.
Engine Options and Performance
The new Land Cruiser FJ is expected to offer multiple engine options, tailored to different markets:
- 2.7-litre petrol engine: Likely to produce around 163 PS and 245 Nm of torque.
- 2.8-litre turbo diesel engine: Expected to deliver 204 PS and 500 Nm of torque — the same as the current Fortuner diesel.
Transmission choices may include a 6-speed manual and a 6-speed automatic gearbox. Depending on the variant, the SUV will be available in rear-wheel drive (RWD) and four-wheel drive (4WD) options.
Higher variants may even feature advanced off-road features such as:
- Full-time 4WD system
- Center-locking differential
- Rear Torsen limited-slip differential
This makes the Land Cruiser FJ a serious contender for those seeking an affordable but capable off-roader.
Interior Features – Practicality Over Luxury
While Toyota has not revealed the interiors officially, sources suggest the Land Cruiser FJ will focus on functionality over luxury. Expect a durable, rugged cabin with all the basic features needed for daily driving and off-roading.
Likely features include:
- Touchscreen infotainment with Android Auto and Apple CarPlay
- Manual and automatic air conditioning options
- Fabric upholstery (leatherette for higher variants)
- Rear parking camera and sensors
- Dual airbags, ABS, and traction control
In short, Toyota is likely to balance affordability with modern utility.
Launch Timeline and Production
Initially expected to arrive in late 2025, the launch of the Land Cruiser FJ is now slated for 2026. The vehicle will likely be manufactured in Thailand, one of Toyota’s major production hubs in Asia, which also exports vehicles to several international markets, including India.
India is expected to be a key market for this SUV, given the popularity of the Fortuner and the growing demand for more affordable yet capable SUVs.
Who is the Land Cruiser FJ For?
The Toyota Land Cruiser FJ is aimed at:
- SUV lovers who can’t stretch their budget to afford the Fortuner
- Off-road enthusiasts looking for a capable vehicle at a lower price
- Adventure families needing more than a city crossover but less than a premium SUV
- Buyers in markets like India, South Africa, and Southeast Asia where Fortuner is highly popular
Expected Price Range
Though no official pricing has been announced, the Land Cruiser FJ is expected to be priced below the Fortuner, which currently starts around ₹33–35 lakh in India. Analysts predict that the FJ could launch around the ₹25–28 lakh price bracket, making it significantly more affordable and appealing to a wider audience.
Conclusion: A Game-Changer in the Making
With the upcoming Land Cruiser FJ, Toyota is all set to make rugged off-roading more accessible to the masses. It promises the legendary reliability of Toyota, practical design, solid performance, and off-road credentials — all at a more affordable price than the Fortuner. If Toyota gets the pricing and features right, the Land Cruiser FJ could become a segment-defining SUV in 2026.
Stay tuned, because this “Affordable Fortuner” might just be your next dream SUV!
